Giant Wheel Animation creates high quality animated content across various platforms. Founded by experienced professionals, the team boasts talent across the numerous segments within the CGI animation pipeline.It is an artist lead company with extensive experience in developing animated series and feature films.We caught up with CEO and Creative Director, Somu, to learn more about the studio and why they turn to YellowDog for animation rendering.
Tell me in your own words what you do.
We’re a CGI company specialising in children’s animation.
Why is rendering important in your business?
When you produce an animation in CGI, everything has to be rendered to make everything look better! Without rendering you would never get your final product; it’s an important step to produce the final look of the CGI show.
How did you first hear about Yellowdog? And why did you choose them?
We heard about them online. We were then contacted by Jack through a producer I know. We did some testing, worked through initial setup, and have been working on some great projects together.
What do you think of the rendering service YellowDog offers?
They offer a great online platform, a good interface that is easy to use, and have a supportive team, very supportive. They stand out in pricing because it is flexible and you can see exactly what is rendering at a given time.
Which projects have you worked with YellowDog on?
We’re working on long form, long term projects that we can’t yet talk about! We started working with YellowDog in May this year (2016) and have a couple of projects we are working on together. We did a few episodes with YellowDog to begin with and now working towards the longer term projects.
What do you think of how rendering processes have changed over time?
There are now a wide range of render engines in the market. There are three to four main render engines out there. The speed has improved but at the same time the quality and expectation from clients has grown too. This means that rendering is still a challenge and online there are lots of render farms that you can choose from. In my 20 years in the industry including my time at MPC, it has absolutely changed – not just the way things get rendered but the speed too. To name a few examples, the lighting techniques like final gathering, Global illumination and render layers have improved drastically. Optimising render times is still a challenge ofcourse but with faster processors it has significantly improved.
What do you think the future holds for the industry?
Things will move towards working online. The main thing about having in-house render power is that the machine needs updating every couple of years and it’s very expensive to maintain so every company is looking for an online rendering facility. In the future, there will be more and more companies like YellowDog. For us we use about 40% online renders and 60% in-house and that will probably reverse to 60% online and 40% in-house in the future Every company will use render power, as CGI is required in every aspect of visual industries – architecture, commercials, and TV series.
Every company I know they does a significant amount of rendering online.
What do you run on?
Lots of coffee! Coffee keeps me going. And people around me that are energetic and can get on with things – like YellowDog. They have lots of enthusiasm, they’re very supportive and they’re on top of things. That really helps us. And it’s great to be able to bounce ideas around with like-minded people.
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