Cum Creative is one of the best CG agencies in Singapore, specialising in international work. YellowDog supports many of their CGI renders.
Here Wen, the founder of Cum Creative, talks us through some of the jobs that stick out for him in the 11 years since he co-founded the company. Over to you Wen Hao.
We’ve been working with Razer; the world’s leading gaming brand for about 5 years now & delivered a large amount of commercials that tally up to 30 million views to date. Some of these ads includes the CES award winning Razer Project Valerie which was a triple display laptop. That project on it’s own garnered 1.2 million views with no paid media within the first few days of release. We’ve also successfully launched products such as the Razer Man O War & Razer Blade Stealth & created executions which spans across all touch points from web across to instagram using these renders to generate interest.
National Healthcare Group
The team created an animation for the biggest healthcare provider in Singapore. The piece was based on their ‘What is diabetes?’ campaign. The National Healthcare Group chose to work on something a little more light-hearted than usual, giving us the chance to work on a real labour of love. The campaign ad gained huge success, with a single post of this commercial on Facebook receiving 100k views, 2.1k shares, and 1k likes.
The strength of the video just made it go viral, with even the Government Minister spotting it and sharing with his followers so it was a huge success for us and our client.
YellowDog and Cum Creative partnered on the modern warfare game, Mobile Strike which featured the mighty Arnold Schwarzenegger. It was a brilliant opportunity for us to flex our muscles in the gaming space with support from YellowDog’s award winning platform. The speed and support we had from YellowDog really helped us to deliver on time.
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